Writing Tips for Your Therapy Website

Learn more about effective copywriting for your private practice.

Heads Up: Your Website is Not About You

Don't make the mistake of treating your website like a resume. Instead, focus on the real mission: building rapport with prospective clients.

Free Your Practice from the Cookie-Cutter Website (So You Can Get More Clients)

If you paid for a prefab website template for therapists that’s pre-loaded with text, I highly recommend changing every word of it. To get referrals from your website, you need to be findable in search results, and you also need to be memorable.

Be a Human Being, Not a Credential

Why you should avoid a detailed list of your therapy credentials… and what to do instead to reassure (not confuse) prospective clients.

When You Need Help: How to Choose a Writer for Your Site

How should you decide which freelance writer or copywriting agency is the one for you? This three-step process will help you narrow down your options.

Marketing is a formidable task. Need some help?

Let me give you a hand with writing your therapy website. Or, if you want to DIY a revision of your existing website but you’re not sure where to start, consider an in-depth website critique.

Looking for something else?