I offer three standard packages of website copywriting for therapists. Which option is right for you?
One-Hour Website
Spend less than an hour in collaborating on custom text for your new single-page therapy website. A minimal investment of time and money, for therapists who need a website in a hurry.
When to choose this option: You have a one-page basic website, but the text is generic and doesn’t convey who you are or what makes your services unique. You don’t have the time or the budget to invest in a more substantial copywriting package.
What you'll get: Text for your single-page website that’s tailored for your ideal client, with a minimum of collaboration required from you.
How it works: You'll spend 20-30 minutes completing a written questionnaire, which I’ll use as a reference in creating your one-page website text. You’ll provide brief feedback on the initial draft so that I can provide a final version based on your input. Total time invested by you: under an hour.
Payment terms: For this $385 writing package, you will be invoiced via PayPal as follows: $225 deposit up front to begin work; remaining $160 due when I submit the initial draft of the text via email. One additional revision is available by request within 30 days at no charge.
Reframe
When to choose this option: You have a fully completed website, but your website text doesn't truly convey who you are as a therapist. Or, you like parts of your website text but want to narrow the scope of your marketing in order to focus on your ideal client.
What you'll get: A substantial revision of your Welcome page (homepage), About page, and Services page to make your website text more authentic and effective for your audience. Rewrites of additional pages, such as specialty services, are available at an additional fee. (This package does not include rewriting blog posts.)
How it works: You’ll complete a brief written questionnaire to help me capture your therapeutic "voice" and your message to prospective clients. Then I'll provide Word documents containing updated text that more accurately reflects you and your practice. If the voice isn't quite right on the initial rewrite, you'll be able to request up to 2 revisions at no additional charge within 30 days. The entire project typically takes 3-4 weeks of collaboration, depending on your availability to provide feedback for each page as it’s submitted.
Payment terms: This $725 standard package is invoiced via PayPal in segments as follows: $275 deposit up front to begin work; $150 invoiced on submission of Welcome page initial draft; $150 invoiced on submission of About page initial draft; $150 invoiced on submission of Services page initial draft. Rewrites of any existing specialty pages ($175 add-on per page) or writing of text for new specialty pages ($225 add-on per page) will be invoiced separately according to the terms of our work agreement.
Fresh Start
When to choose this option: Your brand-new website is an empty template with no content — you need someone to craft web copy that accurately describes your services in your own therapeutic voice. Or maybe your new website came with generic text that says a lot about mental health in general, but nothing at all about what makes you different from other therapists in your area.
What you'll get: Fresh text for your Welcome page, About page, and Services page that’s compelling for your ideal client. If you need more than these three basic pages, specialty pages are available for an additional fee.
How it works: You'll complete a detailed written questionnaire to help me understand more about your services, your approach to therapy, and your ideal client. Then I'll provide a Word document with new copy for each page, beginning with your Welcome page. If the voice isn't quite right on the initial draft, you'll be able to request up to 2 revisions of any page at no additional charge within 30 days. The entire project typically takes 4-8 weeks, depending on your availability to provide feedback for each page as it’s submitted.
Payment terms: This $895 standard package is invoiced via PayPal in segments as follows: $295 deposit up front to begin work; $200 invoiced on submission of Welcome page initial draft; $200 invoiced on submission of About page initial draft; $200 invoiced on submission of Services page initial draft. Writing of any specialty pages ($225 add-on per page) will be invoiced separately according to the terms of our work agreement.