Hiring a Writer for Your Therapy Website

When you don’t have the time or skill set to write your own private practice website, you can hire a copywriter to help you. Here’s how to narrow down your options.

Step 1: Trust your gut

We all know that clients need a good fit with their therapists in order to keep coming to therapy.

You also need a good fit when you’re hiring a writer for your website. The text on their website is a clear example of the overall style and approach of this writer or agency. Notice how you feel as you look it over, and imagine this writer’s work on your own website. How would it make your clients feel?

Step 2: Read closely

Beyond the general vibe, be sure to take note of the logistical details. Does their site lay out all the information you want about the process, perhaps in a FAQ or a services page? If it turns out that you’re not happy with the writing they've provided for you, do they offer revisions? (It’s good practice to offer at least one set of revisions without an extra charge.)

Most important, do they specialize in working with therapists? The work you do for clients is much different from other types of service businesses. You’ll want a writer with a therapy background who fully understands how to write effective copy for therapy sites. (There are several options out there, including some who do just copywriting and others who offer full website packages including design, SEO tracking, and other tech aspects.) 

Step 3: Do another gut check

Intuition is the first step to choosing a copywriter for your therapy website, but it’s also the final step.

Your gut knows what you need. Start from there, evaluate the details, and then circle back to intuition for the final word.

Am I the writer for you?

I offer customized, affordable writing packages for your therapy website, as well as a Congruence Critique option. I also write (or rewrite) profiles for therapist directories like Psychology Today. Learn more about writing services for therapists.