How to Write Your Own Therapy Website
If you’ve been thinking of writing your own therapist website copy, you may have noticed that there is a lot of marketing and SEO advice out there… and most of it does not fit the needs of a therapy practice.
Copywriting advice tends to be based on these (supposedly universal) marketing ideas:
“In order to motivate customers, you have to push their pain points.”
“Your website copy should create a sense of urgency and tell clients to act now.”
Frankly, I think they’re wrong.
Here’s what most marketing and copywriting experts don’t understand:
Therapy is different.
We’re not trying to manipulate someone into making a one-time purchase, or focusing on building brand loyalty over time. We are inviting clients into a healing relationship, on their terms and at their pace.
It’s not artificial urgency that persuades someone to schedule their first visit with you. Instead, it’s their own felt sense of being seen and understood. When just reading your website brings relief and a glimmer of hope, that’s what leads them to reach out.
Your therapist website can acknowledge a client’s pain, give them a sense of how their pain will be eased through building a therapeutic relationship with you, and trust them to take the next step when they are ready.
But how exactly do you convey all this with words on your website?
Maybe you know what message you’re trying to get across but feel uncertain about the tone or “voice” of your writing. Or maybe you’re just not at all sure of what to say — overwhelmed by the task of showing who you are and how you’re different from other therapists in your area.
Instead of staring at a blank page...
How about some help getting started?
Some therapists hire a copywriter because they don’t have time to do it on their own. On the other hand, I’ve heard from many therapists who have the time and motivation to tackle this project, but just aren’t sure how to begin.
I’ve written a detailed guide for any therapist or counselor who wants tips on writing a private practice website on their own, including:
A checklist for the essential components of an effective therapy website.
Advice on how to get over the hurdle of having to “sell yourself” to prospective clients.
An ethical approach to website writing that is tailored to psychotherapy (without any manipulative, fear-based marketing tactics).
A framework for how to showcase your professional but authentic voice so that your ideal clients will immediately know you’re the right therapist for them.
For access links to this ebook (available via Smashwords, Kobo, Apple, and more), click here:
How to D.I.Y. Your Therapy Website: A Brief Guide to Copywriting for Therapists
If writing it yourself isn’t feasible…
What about a done-for-you copywriting service with a predictable timeline, a no-surprises flat fee instead of an hourly rate, and free revisions included to make sure your website sounds just right? Hire me to write your website copy.