3 Ways to Transform Your Therapy Website
I offer these standard packages of writing services for therapists. Scroll down to see details about the process and fee for each package.
The Fresh Start: You’re staring at an empty website template, and you don’t know where to start in describing who you are and why your services are unique. You’re ready to hire an experienced writer and counseling expert to write your website text in a genuine, compelling way that sounds like you.
The Reframe: Your website has content that you wrote (or paid someone to write) but you’re just not happy with it. Your current site sounds like all the other therapist websites out there, and it doesn’t convey your therapeutic presence or speak to your ideal client. You need a writer with a deep understanding of the therapeutic process to rework your content so it lets you shine through.
The Ghostwriter: You started a blog on your therapy website a while back but couldn’t keep up with it. You have lots of notes or half-written posts, but you don't have time to get them polished enough to go live. You’re looking for a collaborator to shape your notes or rough drafts into blog-ready articles that will help attract new clients.
➤ NEW: Website critique service for therapists! If you are thinking about rewriting your therapy website on your own but aren’t sure what to focus on, I can provide a detailed written critique identifying your website’s strengths and areas of improvement. To learn more about the website critique for therapists, contact me here.
➤ Looking for someone to write a Psychology Today profile? I charge $175 to write a new profile from scratch; a reduced rate of $150 may be available to rewrite an existing profile, at my discretion. Send me a message to ask about current availability.
The Fresh Start ($750)
When to choose this option: You've got a brand-new website set up, but no content—you need someone to craft web copy that accurately describes your services in your own therapeutic voice. Or maybe your new site came with generic text that says a lot about therapy in general, but nothing at all about what makes you different from other providers.
What you'll get: Fresh text for your Welcome page, About page, and Services page that’s compelling for your ideal client. The new content will be based on your goals for the website and your natural communication style. If you need more than these three basic pages, specialty pages are available as an add-on for $150 per page.
How it works: You'll be able to choose which process you prefer for capturing your therapeutic "voice": responding in writing to a detailed questionnaire (no extra charge), or a 30-minute phone interview that I will use as raw material for your website text ($75 add-on). Then, I'll send you separate Word documents for your new content. If the voice isn't quite right on the initial draft, you'll be able to request up to 2 revisions of any page at no additional charge within 30 days.
Payment terms: You will be invoiced via PayPal as follows: $300 deposit up front to begin work; $300 due when I have submitted the initial draft of the Welcome and About pages to you via email; remainder of agreed fee will be due when I have submitted the Services page and any additional pages included in our work agreement.
When to choose this option: You've got all the usual stuff set up on your site—the About page, description of services, specialty pages—but it doesn't quite capture your personality. Or it could be that you've got the personality thing down, but you're not sure if what you've written will appeal to your ideal client.
What you'll get: A rewrite of your Welcome page (homepage), About page, and Services page so that they effectively convey your therapeutic self to attract the right clients. I'll reframe what you have so that it's concise and persuasive, but not pushy. Rewrites of additional pages, such as specialty services, are available as an add-on for $95 per page. (This package does not include rewriting blog posts.)
How it works: You'll provide your site URL and share your concerns about what's not working right now. After you’ve completed a brief written questionnaire to help me capture your therapeutic "voice" and your message to prospective clients, I'll provide Word documents containing updated text that more accurately reflects you and your practice. If the voice isn't quite right on the initial rewrite, you'll be able to request up to 2 revisions at no additional charge within 30 days.
Payment terms: You will be invoiced via PayPal as follows: $250 deposit up front to begin work; $200 due when I have submitted the initial draft of the Welcome and About pages to you via email; remainder of agreed fee will be due when I have submitted the Services page and any additional pages included in our work agreement.
The Reframe ($585)
When to choose this option: You started a blog to attract more of your ideal clients, and you just don't have the time and energy to write more than an outline or a few scribbled notes for the blog posts you have in mind. Or, you have a steady stream of blog posts going, but you're aware that writing isn't your strength and want to make your blog more reader-friendly.
How it works: You send me the text of a work-in-progress blog post that you’ve put on the back burner—a messy rough draft that needs organizing, a detailed outline, etc.—and I’ll return it to you as a cohesive, reader-friendly post that’s ready to go live. I’ll frame your message in a way that speaks to your ideal client and in a writing style that matches the tone and sentence structure of your website. In short, your blog will sound like you.
(Please note: I am no longer offering a write-from-scratch blog service. At this point, the Ghostwriter service is a collaborative one in which blog content is shaped from your outline or rough draft. If you are looking for someone to generate blog content without your input, please see my Resources page.)
➤ What does the Ghostwriter service cost? That depends on the process and what you want the final product to look like. For example, expanding and organizing your stream-of-consciousness rough draft might be in the range of $72-85 for a 600-word post. One revision per post, if needed, is included at no extra charge.
Payment terms: Blog posts will be invoiced per piece via PayPal according to the terms of our custom Ghostwriter agreement. Contact me to talk about what you need to revitalize your therapy blog.
Editing (Per Piece)
Do you need an editor for the promotional articles that you write? Many therapists write articles for venues like LinkedIn or Psychology Today to market their private practice, and they want their work to be as error-free as possible.
A light edit of your article includes cleaning up minor errors in grammar, spelling, and punctuation. I may also suggest adding more white space for readability or an adjustment in your headline for better SEO.
I offer a "pay per piece" editing option for therapists, with a custom rate based on your needs. Rates are typically 4-6 cents per word.
How it works: You'll email me with a final draft whenever you complete one; I'll put it into my queue and let you know how soon the edited document will be returned. This option is invoiced one job at a time, and you can send materials at your own pace whenever you're able to get the writing done.
Be sure to take a look at the FAQ page for answers to your questions about ghostwriting, editing, and how hiring a freelance writer can help your blog or website.
Ready to get started?
Do you need D.I.Y. copywriting tips?
If you plan to write or revise your own website text but would like detailed guidance on how to do it, I’ve written a do-it-yourself website guide for therapists, now available on Amazon for your Kindle or ebook reader. To learn more, take a look at Your D.I.Y. Therapy Website: 7 Key Copywriting Tips for Private Practice Therapists and Counselors.