I offer mindful website writing that empowers therapists like you to attract the right clients with ethical web copy.
I'm a therapist, too—and it pains me to see my colleagues losing potential clients because of common website mistakes.
These days, a lot of therapists are feeling pressured to amp up their web presence.
You've probably encountered a lot of so-called experts telling you that you have to be flashier, shinier, or more aggressive about persuading prospective clients to contact you for services.
But this kind of approach can backfire.
That's because therapy clients don't want to be manipulated or persuaded. They're in pain, and they want to know whether you can make them feel safe and supported.
If your website relies on flashy or aggressive tactics, it will scare clients away. I believe that the best therapist websites are the ones that put prospective clients at ease, trusting them to get in touch when your services are a good fit.
This is the ethical approach to writing copy for a therapy website — a process that allows potential clients to decide for themselves that it's time to call you.
When your website authentically reflects who you are, the right clients will reach out to you.
The therapeutic relationship doesn't begin with the first office visit, or the first phone call.
It starts with your website. Why? Because your site is an extension of your values and your personality. It gives clients a glimpse into how they'll feel when they work with you in person.
Ethical web copy is writing on your site that offers gentle and informative guidance to potential clients. It's designed to gain trust so that clients will make the leap of faith to contact you by email or phone. This type of persuasive language extends a friendly invitation to connect, but allows the client to be in charge of what happens next—without fear tactics or hype.
One more compelling reason for ethical copy:
Most therapy sites these days are relying on flash and hype to draw in new clients.
But you're not "most therapists," are you?
You offer a unique set of skills and training, with your values and personality deeply influencing how you work with clients. And you're looking for a powerful but ethical way to attract more clients through authentic connection, not manipulation.
You want a website that radiates your authentic therapeutic self like a beacon, so that the ideal clients you're seeking are the ones who contact you.
Ethical web copy is crucial to your success in attracting potential clients.
I share your clinical background, as an experienced counselor and art therapist. I speak your language, and I understand your business needs.
But what's more important is that I understand the needs of your clients. I've been on the client side of things more than once, with both negative and positive experiences in finding the right therapist for my specific struggles.
I know what draws clients in. And I know what makes them click away.
Am I the best fit for your writing needs?
Since 2008, I've been doing clinical work with adults, children, and families as a master's-level art therapist and counselor in community agencies.
Meanwhile, I've maintained a freelance writing business focusing on blogs, web copywriting, and other types of online writing. I've also facilitated non-clinical creativity groups for adults in my own studio space and at Hirsch Wellness Network.
I've followed a circuitous educational path. In a former life, I was an English major and small-time newspaper copyeditor at Western Carolina University, and I worked at Duke University Press for a while. Eventually, a few transformational life changes led me to go back to school for a B.A. in Integrative Studies at Guilford College, followed by a master's degree in Transpersonal Counseling Psychology at Naropa University (with a concentration in Art Therapy and a big dose of mindfulness training).
My core values are relationship, continual growth, and mark-making. My favorite hobby, which encompasses nearly everything I enjoy, is makin' stuff.